Best Live Chat Software- Build Your Brand Presence Through Customer Loyalty.
Nowadays, it is essential for business organizations and companies to have a digital presence. The main objective behind this is to connect with the respective target audience all over the world. With the use of the best live chat software, now it is possible to connect with the potential customer in real-time as well as retain old customers. It is a quick and cost-efficient way to drive more business and increase the customer satisfaction rate. The live chat support is essential for every business venture to create a brand presence in the market. By choosing the services of live chat, the companies can now easily explore new business opportunities and focus on providing excellent customer care services.
A business website is a unique platform that creates an impression of the company in the mind of the online visitors. The website consists of the refined data and content that helps the customers to explore the number of products and services provided by the company. An online customer will only choose to stay on a particular website if it has something unique to offer. The service of live chat is one such feature that helps the company to stand out from the rest and offer better services. The live chat is a way to instantly connect with the audience and provide answers to their queries or doubts related to the products.
What makes this service even better is the 24/7 live chat support. This simply means the online customer can connect with the live chat agents any time they want despite the geographical or time barrier. If by any chance the agent is not active, the chat software sends an automated message to the customer. The live chat agents are notified every time a customer is online. The live chat software allows the agents to store important chats and categorize them according to their importance. The live chat agents are highly skilled and trained to handle multiple customers at the same time.
Not only this but most of the chat software program supports multi-lingual chat support. For instance- The message sent by the agent will be automatically translated into the native language of the online customer. This helps the agents to effectively communicate with the potential customer and increase the lead generation rate.
The role of the live chat agents is to help the company achieve its goals and objectives. This is done by actively engaging the customers in a productive conversation. The basic information is collected by the live chat agent which is stored in the chat software. The software also includes a customized dashboard that makes the process of handling the important customer data and information easier.
According to the data collected by Zendesk, 4% of the online visitors preferred the use of live chat services. While 63% of the visitors are willing to return to the website that offers the services of live chat to them. This data shows the importance of integrating the business website with the services of live chat. Another data says 94% of the online customers were satisfied with the services of live chat.
The best live chat software is the one that allows the live chat agents to multi-task without facing any technical issues. This is a time saving and effective way to gain more customers per day. The software also offers customized templates where the company can also add its logo. Personalized communication increases the lead generation rate and helps to initiate the chat with the customers. The software also allows the live chat agents to-
- Schedule the appointments.
- Manage their inbox messages.
- Integrated use of social media.
- Storing the customer data.
- Collecting customer survey.
- Storing the customer feedback and comments.
- Storing important online chats.
Most of the companies are opting for the services of live chat as it helps them to improve their bounce rate. It is the total number of visitors who leave the site after a particular duration of time. The objective of integrating the live chat software is to improve the customer care services. This is also an ideal way for the customers to know about the latest products and services launched in the market. The agents share the relevant information about the latest discount deals and schemes offered by the company. If more customers know about the offers, this will lead to a positive growth. Also, the use of the chat software is the quickest way to build customer trust and loyalty.
The chat software also allows the live chat agents to track the online activities of the customer so that they can effectively study their purchasing behavior. Knowing which product is the best seller and which marketing scheme will be more appropriate helps the company to improve their sales record. The live chat agents guide the customer and help them pick the best product that meets their budget requirements as well.
For example- If a customer is looking for the latest smartwatch, the agent will ask for the specific features he or she wants along with the budget set by them. The agent will take the various factors into account before compiling the data and sharing it with the customers. In case the customer is not able to access the website or is having technical issues while ordering the product, they can take online assistance from the agents.
Choosing the chat software benefits a company in multiple ways such as-
- Reduced expenses- Traditional ways of communication are comparatively more expensive as compared to the modern and digital platform such as live chat. According to Forrester, the services of live chat are 17-30% cheaper than phone calls. The live chat agents can also handle multiple customers at the same time.
- Better sales record- According to the American Marketing Association, the conversion rate can be increased by at least 20% with the help of the live chat. It is an effective tool to increase sales and get more leads.
There are many online companies such as LeadAbode that provides the live chat software at an affordable price. Not only this, the client can even go for the free trial version to learn how the software works.